Case Studies
Work









J.P. Morgan Chase
Florence design system
- Role
- Lead Design System Designer
- Scale
- 400-person accelerator
Case Studies









J.P. Morgan Chase
Florence design system
About Me
I design products and the systems behind them for complex, data-heavy domains — across global B2B and consumer platforms, making dense information legible and usable, impacting the lives of millions and transacting in the billions.
Systems thinking is my edge. I design products that scale, with the patterns, foundations and governance to hold quality as teams grow — and I'm actively building AI into the product workflow, from component generation to automated auditing and team enablement, so design ships faster without losing craft.
Londoner — now Dubai-based. I enjoy leading teams to new heights. Certified Archery GB Level 1 Coach. Learning drums. Getting into boxing, kickboxing and padel.
Experience
Senior UX Designer
— Loyalty Application
Jun 2024 – Sep 2024 · London, UK


Lead Visual / UI Designer
— Applications and Mobile Websites
Nov 2022 – Mar 2024 · London, UK
Senior UI Designer
— Responsive Web
Oct 2022 – Nov 2022 · London, UK


Lead Product Designer
— Consumer Application
Oct 2021 – Nov 2021 · London, UK


Senior UI Product Designer
— Financial & Analytics Software
Apr 2018 – Aug 2018 · London, UK
Senior UI/UX Designer
— Branding and Responsive Web
Mar 2014 – Sep 2015 · Dubai, UAE


Recommendations
“Billy Paul is a superb product designer. Adding value from minute 1. Always scrutinising patterns and looking for ways to improve the work. I would trust him with systems of any complexity. Highly organised and collaborative, and a joy to work with to boot.”
Global Creative Director • Huge
“Billy worked with Digitas as a lead designer on a HSBC Banking App. He was a central member of the governance team that developed the UI design language, defined the design patterns and established and maintained the toolkit for designers and developers. He has a fantastic knowledge of the tools he uses and for creating systematic toolkits. We found his contribution invaluable. Bill has a super in-depth understanding of App design, is a master craftsman and would be an asset in any creative team.”
Creative Director • Digitas (Publicis)
“I worked alongside Billy on a large design system for a global client. He brought invaluable knowledge and experience regarding the creation, construction and management of a global design system, a proactive "can-do" attitude and a healthy contribution to the team's culture and the relationship with the client. Having him on my team was great, and I sincerely hope to work with him again.”
Experience Design Director • Huge
“Billy was centric to the Design System solution at LSEG. He managed and helped own the Figma library taxonomy, strategy and delivery with expert precision while delivering updates to key stakeholders on the vision, working well within a wider team. Not only that, Billy is a totally down to earth guy and a pleasure to work with.”
Senior Product Manager • LSEG
“Will is one of the most skilful and focused product designers I've had the pleasure to work with on developing a complex business banking app. I value his positive can-do attitude towards collaboration and his passion for delivering meaningful design. He approaches challenges methodically from UX scamping to UI design that helps give products a competitive edge. A great designer and an awesome team member.”
Design Director • Digitas (Publicis)
BA (Hons) Information Graphic Design — First Class
London College of Communication
University of the Arts London
2009
Snaps
Below are photos from my travels around Europe, Asia and the USA, which give an insight into some of the things I've seen, tasted and enjoyed.































































































