Billy Paul

Billy Paul is a Product Designer from London, blending experience with UI craft, Design Systems and vibes — AI ones

Case Studies

Work

J.P. Morgan Chase
BlackRock
Talabat
Ticketmaster
Morgan Stanley
London Stock Exchange
The Economist
Emirates
IG Index

J.P. Morgan Chase

Florence design system

Role
Lead Design System Designer
Scale
400-person accelerator
View case study

About Me

From London, to Design Systems, to AI Product Design

I design products and the systems behind them for complex, data-heavy domains — across global B2B and consumer platforms, making dense information legible and usable, impacting the lives of millions and transacting in the billions.

Systems thinking is my edge. I design products that scale, with the patterns, foundations and governance to hold quality as teams grow — and I'm actively building AI into the product workflow, from component generation to automated auditing and team enablement, so design ships faster without losing craft.

Awards and recognition

15+
Years delivering
17
Global brands
$T
Products transacted
10
Scale Design Systems

Experience

Work History

Talabat

Senior Product Designer

Sep 2025 – Present · Dubai, UAE

Talabat
  • Inheriting an established design system serving millions across the ME, into an AI-enabled and AI-first infrastructure System serving the needs of agents and stakeholders alike.
  • Driving AI integration, AI agents, skills and packages, into DS workflows — automated auditing, Figma Code Connect, component generation and team enablement tooling.
  • Establishing the platform's core patterns and templates — running cross-team workshops and discovery to define repeatable, scalable solutions used across squads. Built Pattern-Editor AI agent for squads to use in curating Pattern work.
  • Leading governance of the Marshmallow design system team, setting strategic direction, design ops to enable over a dozen squad designers, setting OKRs, alongside fellow Engineering Manager and co-design Lead. Establishing the strategy to make the design system AI infrastructure.
  • Setting the new Design Vision for the future Application while using Claude Code to design and build automated prototypes.
  • Consumer Application
  • Lead
  • AI
  • Design Systems
  • Governance

J.P. Morgan Chase

Lead Design System Designer

Oct 2024 – Sep 2025 · London, UK

J.P. Morgan Chase
  • Design System Lead within a team of 8, rebuilding B2B banking infrastructure from scratch to support a 400+ person accelerator programme.
  • Owned Figma library end-to-end — scalable components with live-code parity and full documentation.
  • Led central governance: weekly ceremonies, roadmap ownership, contribution management and Design Token strategy.
  • Embedded AI and LLM explorations into DS workflow and rebrand discovery.
  • B2B Banking Software
  • Lead
  • AI
  • Design Systems
  • Governance

Sainsbury's Nectar

Senior UX Designer

Jun 2024 – Sep 2024 · London, UK

Sainsbury's Nectar
  • Designed a vision for the Nectar App and Website — driving the "Joy" back into the brand via motion design, gamification and refreshed UI.
  • Consulted on scaling a multi-branded, multi-product design system with the central governance team.
  • Led designers across deliverables, improving design ops and ways of working.
  • Loyalty Application
  • Lead
  • Design Systems
  • Motion
  • Gamification

Huge Inc.
(McDonald's & Ticketmaster)

Lead Visual / UI Designer

Nov 2022 – Mar 2024 · London, UK

Huge Inc. (McDonald's & Ticketmaster)
McDonald's
Ticketmaster
  • Rebuilt the Global Website Design System across Desktop and Mobile breakpoints via reverse engineering from live code — achieving live-code parity with engineering approval.
  • Designed the early UX Happy Path flows for the Web Ordering initiative.
  • Large-scale library audit establishing clear taxonomy, resolving design–code discrepancies and securing senior stakeholder sign-off.
  • Led DS Central Governance and Contribution duties, peer reviewing and raising standards.
  • In-Store Kiosk design optimisations; RFI Pitch Deck design and senior management presentation.
  • Delivered DS Figma Library and Web Search patterns for the UK Desktop & Mobile site (Ticketmaster).
  • Applications and Mobile Websites
  • Lead
  • Design Systems
  • Libraries
  • Governance

The London Stock Exchange Group

UI Design Lead

Nov 2021 – Sep 2022 · London, UK

The London Stock Exchange Group
  • 'Library Guardian' — managed DS outputs to 70+ designers as the single source of truth.
  • Rebuilt and optimised Figma Component Library, leading the Sketch-to-Figma migration.
  • Led DS contribution process, central governance, training and design-code parity.
  • Consulted on DS portal, documentation and ecosystem structure.
  • Trading Platform
  • Lead
  • Design Systems
  • Libraries
  • Governance

Fresha

Lead Product Designer

Oct 2021 – Nov 2021 · London, UK

Fresha
  • Designed the Tips flows within the Growth & Retention Tribe of a fast-scaling global booking platform.
  • Consumer Application
  • Lead
  • Growth
  • Payments
  • Mobile

BlackRock iShares
(via UsTwo)

Senior Product Designer

May 2021 – Jul 2021 · London, UK

BlackRock iShares (via UsTwo)
UsTwo
  • Design system work across the Global Desktop & Mobile marketing site.
  • AA accessibility discovery for charts and data visualisations.
  • DS Central Governance duties and documentation management.
  • Trading Website
  • Design Systems
  • Governance
  • Complex Data
  • Accessibility

Morgan Stanley

Senior Visual Designer

Oct 2020 – May 2021 · London, UK

Morgan Stanley
  • Visual UI design across an investment research platform, market screener, financial chatbots and mobile applications.
  • Financial Platforms & Applications
  • Complex Data
  • Visual Design
  • Chatbots
  • Mobile

Tesco

Lead UI Designer

Nov 2019 – Aug 2020 · London, UK

Tesco
  • Designed the in-store Stock Check journeys for the Tesco app.
  • Helped design end-to-end journeys alongside the UX designers.
  • Led a team of designers and mentored a Design Systems designer. Delivered a unified DS blueprint with senior management buy-in, plus DS training and education.
  • Consumer Application
  • Lead
  • Design Systems
  • Mentoring
  • Mobile

HSBC
(via Publicis Digitas)

Lead UI Designer

Sep 2018 – Nov 2019
· London, UK

HSBC (via Publicis Digitas)
Publicis
Digitas
  • New UK-native business banking mobile app — delivered across Alpha, Beta and MVP through research-led discovery, usability testing and iterative prototyping.
  • DS Central Governance within a team of 8, governing consistency across 10+ design pods in a 200+ person competitive multi-agency programme.
  • Led DS craft and quality standards across the full programme design team.
  • Mentorship of 12+ designers; supported recruitment and interview processes.
  • B2B Applications
  • Lead
  • Design Systems
  • Governance
  • Mentoring

The Economist - Signal Noise

Senior UI Product Designer

Apr 2018 – Aug 2018 · London, UK

The Economist - Signal Noise
  • Designed Emnos — the retail analytics platform used by the world's largest grocers: assortment KPIs, switching analysis and customer profiles for category managers.
  • Trading platform and desktop analytics — making dense financial and shopper data legible at scale.
  • Data visualisation and complex comparative reads.
  • Financial & Analytics Software
  • Complex Data
  • Data Visualisation
  • Analytics
  • Trading Platforms

Concentrix Tigerspike

UI Lead → Senior UI Architect

Sep 2015 – Mar 2018 · London · Singapore · Dubai

Concentrix Tigerspike
Emirates
  • Priority Pass native app (London).
  • RHB Bank & Bkash Banking apps (Singapore).
  • Emirates Airlines — global travel app, web and tablet (Dubai).
  • Applications, Responsive Web & Mobile
  • Lead
  • Mobile
  • Banking
  • Travel

Recommendations

What People Say

“Billy Paul is a superb product designer. Adding value from minute 1. Always scrutinising patterns and looking for ways to improve the work. I would trust him with systems of any complexity. Highly organised and collaborative, and a joy to work with to boot.”

Kristin Agnarsdottir

Global Creative Director • Huge

“Billy worked with Digitas as a lead designer on a HSBC Banking App. He was a central member of the governance team that developed the UI design language, defined the design patterns and established and maintained the toolkit for designers and developers. He has a fantastic knowledge of the tools he uses and for creating systematic toolkits. We found his contribution invaluable. Bill has a super in-depth understanding of App design, is a master craftsman and would be an asset in any creative team.”

Aran Burtenshaw

Creative Director • Digitas (Publicis)

“I worked alongside Billy on a large design system for a global client. He brought invaluable knowledge and experience regarding the creation, construction and management of a global design system, a proactive "can-do" attitude and a healthy contribution to the team's culture and the relationship with the client. Having him on my team was great, and I sincerely hope to work with him again.”

Ben Bashford

Experience Design Director • Huge

“Billy was centric to the Design System solution at LSEG. He managed and helped own the Figma library taxonomy, strategy and delivery with expert precision while delivering updates to key stakeholders on the vision, working well within a wider team. Not only that, Billy is a totally down to earth guy and a pleasure to work with.”

Matt Davies

Senior Product Manager • LSEG

“Will is one of the most skilful and focused product designers I've had the pleasure to work with on developing a complex business banking app. I value his positive can-do attitude towards collaboration and his passion for delivering meaningful design. He approaches challenges methodically from UX scamping to UI design that helps give products a competitive edge. A great designer and an awesome team member.”

Will Krüger

Design Director • Digitas (Publicis)

Education

BA (Hons) Information Graphic Design — First Class

London College of Communication

University of the Arts London

2009

Personal

SportCertified Archery GB Level 1 Coach
MusicLearning to play drums
LeisureBoxing, football, surfing and padel
TravelBuilt a Sprinter Campervan during lockdown

Snaps

Snaps

Below are photos from my travels around Europe, Asia and the USA, which give an insight into some of the things I've seen, tasted and enjoyed.